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The 2019 conference program was the most highly attended in our entire 35 year history! Ready to relive the experience and gather actionable insights? Keep an eye out for an email from us to download all presentation materials. In the meantime, view, browse and sort the list of conference sessions and show floor programming by pass type, track, and format.

Frits van der WerffVice President, Food & BeverageHolland America Line

Frits van der Werff has been the VP, Food & Beverage, within the Guest Experience and Product Development Department at Holland America Line since April 2017. He oversees all of the restaurant, culinary & beverage operations across the 15 ships in HAL’s fleet, driving revenue, guest satisfaction and product innovation. The Netherlands native holds a Bachelor of International Hospitality Management degree from Stenden University. He has vast experience both in the cruise industry and hotels/resorts. During his two years at HAL his focus has been on elevating the F&B offerings and refining the guests’ experiences.