Larry Pimentel ~ President and CEOLarry Pimentel is President and CEO of Azamara®,a member ofthe Royal Caribbean Cruises Ltd.family of cruise lines. Since taking the helm in 2009, he and his team have created a new niche ofcruise travel distinguished by Destination Immersion®-meaning longer stays, more overnightsand night touring, with culturalconnections. This innovative direction has resulted in placingAzamara in a very profitable position,since the launch of Destination Immersion®Azamara hasgrown its revenue by over 70% per ship, has seen an average of69% increase in tariffsand hastripled repeat business. Recently under Pimentel’s direction, Azamara debuted the largestselection of pre-and-post-voyage landprograms in the cruising industry,reinforcing itscommitment to Destination Immersion®beyond cruising.Over a three-decade career, Pimentel has built successful cruise lines and brands whileaccumulating a unique body of knowledge about affluent travelers and the experiences thatappeal to them. Before joining Azamara, he wasPresident/CEOand co-ownerof SeaDreamYachtClub. At Carnival Corp. he served asPresident and CEO of Seabourn Cruise LineandCunard Line,andwas previouslyPresident and CEO of Classic Hawaii.His keen insights about the travel marketplace and luxury tastes and trends have made Pimentelan in-demand speaker, writer and educator. He was Distinguished Lecturer at Cornell’s School ofHotel Administration and has led marketing seminars for Harvard Business School, Ritz-CarltonCompany, Bloomberg and others. He was a founding member of The Luxury Marketing Councilin New York, and also has been influential as director and chairman of major travel industryassociations,includingUSTOA (United States Tour Operators Association)and ICTA (Institute ofCertified Travel Agents).The cruise brands under Pimentel’s leadership have won dozens of “best in class” awards fromdiscerning travelers. At Azamara, the up-market, 690-guest Azamara Journey®,Azamara Quest®and Azamara Pursuit®have been recognized with best in class, best service, best overallexperience and other awards fromTravel + Leisure, Conde Nast TravelerandCruise Critic’sCruisers’ Choice Awards. The company also has won top honors from theUK Cruise Critic Cruisers’Choice Awards, including best overall, best dining, best service, best value-for-money and more.As one of the travel industry’s most respected leaders in branding and luxury travel, Pimentel hasbeen honored with a Lifetime Achievement award from CruiseInternational and received anAFAR Travel Vanguard award for his visionary creationof Destination Immersionand contributionto the future of travel. Pimentel was also recognized as“one of the 25 most influential travelexecutives in America”and won“global executive of the year”at World Travel Mart.