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A creative strategist and innovator, Chris has over 30 years of experience in the field of branding and innovation. Having worked with and created some of the world’s most iconic brands, his particular area of expertise is combining consumer insights with creative strategy. His work on customer experience innovation includesbreakthrough methodology on customer-centric and insight-led design thinking thathas created exponential value and ROI for companies in product, service and experience development.
During his marketing and branding career he has consulted on everything from Nespresso boutiques to BA flat beds; from the London 2012 Olympic Games to Stonewall 50/World Pride 2019; from childhood nutrition brands by Danone to launching HiPhi, a fully autonomous drive mobility brand in China. Chris has always championed brand growth in roles as diverse as Creative Copywriter, Managing Director, Global Head of Innovation, Deputy CEO (of a Cannes Gold winning digital Ad agency) and most recently as Global Chairman of a branding consultancy. His current role focusses on re-inventing brands for the era of ‘Human Centric & Tech Enabled’ experiences.
In particular, Chris has been a lead practitioner in the field of Aviation, Travel and Hospitality branding. He is most proud of brand, strategy and creative work forAmerican Airlines, British Airways, Air Canada, Air Malta, Virgin, Wizz Air, Live Nation, Hilton, Hard Rock, Marriott, NBC Universal Studios, Disney, Expedia, ABinBev, Microsoft, Google, Visa and Princess Cruises amongst many other global brands.
He is a graduate of The George Washington University (BA, MA) and The London School of Economics (MSc). He is currently an Advisory Board member and faculty contributor for Rutgers University Disruptive Innovation program; and the Bournemouth University School of Advertising & Marketing (U.K.).