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Chris Nurko (Chief Innovation Officer, Interbrand Group)
Location: Cruising Innovations Theater
Date: Tuesday, April 21
Time: 12:30pm - 1:00pm
Pass Type: Open to All Pass Holders - Get your pass now!
Event Type: Cruising Innovations Theater
Vault Recording: TBD
Learn how the Cruise Industry can use customer centric insights to drive demand for new to cruise audiences.
Chris Nurko, Chief Innovation Officer of Interbrand Group will share ‘hot-off-the-press’ spring 2020 insight analysts derived from proprietary investigations around the future of travel, and specifically ‘new-to-cruise’ audiences. Chris will cover key factors and drivers for demand that is relevant to brand differentiation, innovation and guest experiences. Chris will highlight how sales, marketing and innovation strategy can benefit from customer centric insight combined with consumer travel trend analysis and interpretation. The presentation will offer attendees a chance to understand the new drivers of brand demand, differentiation and the opportunity to create superior guest experiences.