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The Changing Demographic of Consumers Worldwide and What it Means for Our Business


Orlando Ashford (President, Holland America)

Location: Room 206/208

Date: Tuesday, April 9

Time: 12:45pm - 1:00pm

Sector: Design & Ship Interiors, Entertainment & Amusements, Environmental & Health, Food & Beverage, Hotel Operations, Information Technology, Ports & Destinations, Retail, Wellness

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Session

Vault Recording: TBD

Before the panel discussion, hear from Orlando Ashford, President of Holland America Line on the changing demographic of consumers, and that will impact our business over time. Diverse teams throughout an organization are mission-critical for attracting and retaining new customers – especially as consumers become increasingly diverse themselves. From the boardroom and C-suite offices, to front line staff and engaging millennials, companies must ensure their messaging and products are developed to be representative and relevant to all consumers in order to thrive. Travel naturally connects people from different cultures and creates experiences that change perspectives. Hear examples of how Holland America Line’s highly successful partnership with O, The Oprah Magazine brought a new universe of travelers to the brand and told the story of cruising to consumers in a new and innovative way.