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2020 Event Schedule

View, browse and sort the ever-growing list of sessions by sector, pass type or event type. With this Session Builder, you can build your schedule in advance and access it during the show via export or with the Seatrade Cruise Global Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Generation Z and Generation Alpha at Sea: Winning Over Tomorrow's Largest Consumer Generations


Nancy Schretter  (President, Beacon Group Holdings, Inc)


John Downey  (President of the Americas, Hurtigruten)

Vicky Garcia  (COO and Co-Owner, Cruise Planners, an American Express Travel Representative)

Location: Room 203/205

Date: Wednesday, April 22

Time: 11:30 am - 12:15 pm

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Session

Vault Recording: TBD

Move over, Millennials. Generation Z is projected to be the largest generation in 2020 and its oldest members are now entering the workforce. Not simply a mirror image of Millennials, Generation Z consumers have their own distinct preferences and behaviors. These digital natives are already making their own travel purchases and substantially influencing the travel decisions of family members. Coming after them is Generation Alpha, projected to reach 2 billion in size in 2020. Born after 2010, these mega-influencers are expected to be the wealthiest and longest-living generation and are already having a major impact on family travel decisions.

This session will explore what the rise of Generation Z and Generation Alpha means for the travel industry, key factors that are important to them in making travel decisions, and what cruise lines and others are doing to attract them