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Bob Allen (CEO and Chief Storytelling Officer, IDEAS)
Location: Room 201/202
Date: Tuesday, April 21
Time: 12:30 pm - 2:30 pm
Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!
Event Type: Conference Program
Vault Recording: TBD
The five Keys to Destination Performance are:
What if you could work with some of the best thinkers in the industry and leave Seatrade with a business improvement framework for your destination? At some level, all destinations compete, but we can also collaborate in appropriate ways to design distinctive solutions that make experiences come alive. Join us for an enjoyable work session to address and solve some of the key challenges that face destinations today.
Seatrade speaker Bob Allen, and a team from the innovative brand and experience design firm, IDEAS, will focus a working group on the most important of the Destination Performance Keys and guide session attendees as they work together to conceive a performance strategy narrative. In addition to the rich dynamic of collaboration using IDEAS’ StoryJam system, the group’s output will be made available online to all participants within 48 hours of the session as a core “Design Story”, with an implementation framework.This exclusive session will be limited to 25 participants. The final topic for exploration will be determined by the attendees in the session. Participants only need a laptop and a willingness to explore a new narrative with industry colleagues. Experience how the power of applied storytelling can improve your Destination Performance!