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2020 Event Schedule

View, browse and sort the ever-growing list of sessions by sector, pass type or event type. With this Session Builder, you can build your schedule in advance and access it during the show via export or with the Seatrade Cruise Global Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Experience Design for Brilliant Destination Performance


Bob Allen  (CEO and Chief Storytelling Officer, IDEAS)

Location: Room 201/202

Date: Tuesday, April 21

Time: 12:30 pm - 2:30 pm

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Conference Program

Vault Recording: TBD

The five Keys to Destination Performance are:

  • Creating branded distinction
  • Creating strong positive word of mouth and intent to recommend
  • Increasing frequency of visitation
  • Improving length of stay
  • Increasing total guest spend per visit

What if you could work with some of the best thinkers in the industry and leave Seatrade with a business improvement framework for your destination? At some level, all destinations compete, but we can also collaborate in appropriate ways to design distinctive solutions that make experiences come alive. Join us for an enjoyable work session to address and solve some of the key challenges that face destinations today.

Seatrade speaker Bob Allen, and a team from the innovative brand and experience design firm, IDEAS, will focus a working group on the most important of the Destination Performance Keys and guide session attendees as they work together to conceive a performance strategy narrative. In addition to the rich dynamic of collaboration using IDEAS’ StoryJam system, the group’s output will be made available online to all participants within 48 hours of the session as a core “Design Story”, with an implementation framework.

This exclusive session will be limited to 25 participants. The final topic for exploration will be determined by the attendees in the session. Participants only need a laptop and a willingness to explore a new narrative with industry colleagues. Experience how the power of applied storytelling can improve your Destination Performance!