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The 2019 conference program was the most highly attended in our entire 35 year history! Ready to relive the experience and gather actionable insights? Keep an eye out for an email from us to download all presentation materials. In the meantime, view, browse and sort the list of conference sessions and show floor programming by pass type, track, and format.

Experience By Design


Bob Allen (CEO and Chief Storytelling Officer, IDEAS)

Location: Room 206/208

Date: Monday, April 8

Time: 11:00am - 11:20am

Sector: Design & Ship Interiors, Entertainment & Amusements, Environmental & Health, Food & Beverage, Hotel Operations, Information Technology, Ports & Destinations, Retail, Safety & Security, Ship Equipment, Ship Services, Shipyards, Shipbuilding & Refurbishment, Wellness

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Session

Vault Recording: TBD

Regardless of industry buzz, achieving destination performance is not a simple act of trying to build what you showed in your concept rendering. Whether it’s on-board or ashore, a disciplined process skillfully grounding creative disciplines in market facts and operational best practices is the key to

  • Increasing frequency of visitation
  • Improving length of stay
  • Increasing per capita spending
  • Creating a strong intent to recommend

In this fast-paced session, Bob will explore:

  • The myths VS the facts of the “Design Thinking” fad
  • Where successful experience design always starts
  • The power of getting IN “the box”
  • The three vectors of design success & the “big tent” protocol
  • What happens after opening day?