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Experience By Design

Bob Allen (CEO and Chief Storytelling Officer, IDEAS)

Location: Room 206/208

Date: Monday, April 8

Time: 11:00am - 11:20am

Sector: Design & Ship Interiors, Entertainment & Amusements, Environmental & Health, Food & Beverage, Hotel Operations, Information Technology, Ports & Destinations, Retail, Safety & Security, Ship Equipment, Ship Services, Shipyards, Shipbuilding & Refurbishment, Wellness

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Session

Vault Recording: TBD

Regardless of industry buzz, achieving destination performance is not a simple act of trying to build what you showed in your concept rendering. Whether it’s on-board or ashore, a disciplined process skillfully grounding creative disciplines in market facts and operational best practices is the key to

  • Increasing frequency of visitation
  • Improving length of stay
  • Increasing per capita spending
  • Creating a strong intent to recommend


In this fast-paced session, Bob will explore:

  • The myths VS the facts of the “Design Thinking” fad
  • Where successful experience design always starts
  • The power of getting IN “the box”
  • The three vectors of design success & the “big tent” protocol
  • What happens after opening day?