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Cracking the Code on Family Travel and Millennial Cruising

Moderator:

Nancy Schretter (Founder & Managing Editor President, Family Travel Network Beacon Group Holdings, Inc.)

Panelists:

Christine Esteve (Vice President of Marketing and E-Commerce, Carnival Cruise Line)

Vicky Garcia (COO and Co-Owner, Cruise Planners, an American Express Travel Representative)

Brenda Kyllo (Vice President, Strategic Alliances, AmaWaterways)

Bonnie Levengood (Senior Vice President Marketing, MSC Cruises)

Location: Room 203/205

Date: Wednesday, April 10

Time: 1:30pm - 2:30pm

Sector: Design & Ship Interiors, Entertainment & Amusements, Environmental & Health, Food & Beverage, Hotel Operations, Information Technology, Ports & Destinations, Retail, Safety & Security, Ship Equipment, Ship Services, Shipyards, Shipbuilding & Refurbishment, Wellness

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Session

Vault Recording: TBD

During these two 30-minute sessions our experts tackle tough questions around the future of family travel and attracting more millennials to cruise.

1:30pm-2:00pm

Part I: The Future Outlook for Family Cruising

  • What are the latest trends in family cruising?
  • How are cruise lines catering to family and multigenerational vacationers with innovative ship features, technologies, experiences, activities and partnerships?
  • How are demographics, vacation preferences, buying behavior and social media changing how families travel and make cruise vacation decisions?


2:00pm -2:30pm

Part II: Millennials and Cruising

  • What do millennials want in their vacation experiences - and how do cruises fit?
  • What are the opportunities and challenges in successfully marketing and catering to millennial travelers?
  • How are cruise lines changing their ships, itineraries, experiences, technologies and partnerships to attract more millennials?