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Cracking the Code on Family Travel and Millennial Cruising

Bonnie Levengood (SVP Marketing, MSC Cruises)

Nancy Schretter (Founder & Managing Editor President, Family Travel Network Beacon Group Holdings, Inc.)

Date: Wednesday, April 10

Time: 11:30am - 12:30pm

Sector: Design & Ship Interiors, Entertainment & Amusements, Environmental & Health, Food & Beverage, Hotel Operations, Information Technology, Ports & Destinations, Retail, Safety & Security, Ship Equipment, Ship Services, Shipyards, Shipbuilding & Refurbishment, Wellness

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Session

Vault Recording: TBD

During these two 30-minute sessions our experts tackle tough questions around the future of family travel and attracting more millennials to cruise.


11:30am-Noon Part I: The Future Outlook for Family Cruising

  • How demographics, behaviors, vacation preferences and relevant trends are changing how families travel and make vacation decisions
  • How cruise lines are catering to family and multigenerational vacationers with innovative ship features, technologies, experiences, activities and partnerships
  • How cruise lines and travel agents are reaching and winning over today’s multiple family travel decision makers with new marketing and sales initiatives, multi-channel branded storytelling, sales programs and other approaches

Panelists:

Bonnie Levengood, SVP Marketing, MSC Cruises


Moderator:
Nancy Schretter, Founder & Managing Editor, Family Travel Network & President, Beacon Group Holdings, Inc.


Noon-12:30pm Part II: Millennials and Cruising


Moderator:
Nancy Schretter, Founder & Managing Editor, Family Travel Network & President, Beacon Group Holdings, Inc.