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Attracting the Consumer of Tomorrow: Cruise Disruptors Adopting Radical New Approaches to Marketing and Media

Moderator:

Carolyn Spencer Brown (Chief Content Strategist, Cruise Critic, A TripAdvisor Company)

Panelists:

Liz Gammon (General Manager, TVG Travel)

Farhad Heydari (International Executive Editor, DEPARTURES | CENTURION | The Compendium by CENTURION)

Barbara Muckermann (Chief Marketing Officer, Silversea Cruises)

Christopher Stubbs (Senior Director of Sailor Experience, Virgin Voyages)

Location: Room 206/208

Date: Tuesday, April 9

Time: 1:00pm - 1:45pm

Sector: Design & Ship Interiors, Entertainment & Amusements, Environmental & Health, Food & Beverage, Hotel Operations, Information Technology, Ports & Destinations, Retail, Wellness

Pass Type: VIP Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!

Event Type: Session

Vault Recording: TBD

With many traditional travel media outlets shrinking, and long-held attitudes around marketing shifting radically, how are cruise lines and ports working to increase cruise’s appeal in these turbulent times? What new media and methods are available to target the right audience? How has social media evolved to become a real resource (or has it)? Where can inspiration in travel still live?