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Bruce KrumrineVice-President, Shore OperationsPrincess Cruises

Bruce Krumrine is the Vice-President of Shore Excursions for the world’s two most famous premium cruise lines, Princess Cruises and Holland America Line, the world’s most famous ultra-luxury cruise line, Seabourn, and Australia’s most popular cruise line, P&O Australia.

His responsibilities include over 10,000 unique shore excursions operated on 43 cruise ships sailing across the globe. This worldwide scope covers over 600 ports, over 135 countries and all seven continents.

Bruce is also responsible for Port Operations for the Holland America Group in Asia. This includes operational oversight for the deployment of Princess ships in both China and Japan dedicated to serving these growing national markets.

Bruce is a 40 year cruise industry veteran. During his career he has held a number of positions, both onboard and ashore, in the Hotel, Marine, Shore Operations and Shore Excursion departments.

He has a bachelor’s degree in history from Stonehill College, an MBA from Pepperdine University, and a Total Quality Management degree from UCLA. Bruce is a global traveler and an active participant in worldwide cruise tourism associations and conferences.