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The 2019 conference program was the most highly attended in our entire 35 year history! Ready to relive the experience and gather actionable insights? Keep an eye out for an email from us to download all presentation materials. In the meantime, view, browse and sort the list of conference sessions and show floor programming by pass type, track, and format.

Dee CooperSenior Vice President of DesignVirgin Voyages

After serving in a consult role for three years, Dee Cooper officially joined Virgin Voyages in 2015. As a founding member of the Virgin Voyages team, Dee’s creative vision has helped guide the brand since its inception. As Senior Vice President of Design, Dee is helping curate an Epic Sea Change by leading the brand’s Design Creative Collective, a team of some of the world’s most noteworthy modern interior designers-- none of whom have ever designed for the cruise industry before. Dee carefully handpicked each designer and tasked them with reimagining how a holiday at sea could look and feel. The Virgin Voyages Design Creative Collective as well as Dee’s internal design management team are responsible for the interior design of the ship’s 48 public spaces as well as a multitude of cabin categories. With Dee’s expertise in delivering a superior customer experience, the brand also looks to her to guide the design and approach of many on board and land-based touch points of the sailor experience.

Before joining Virgin Voyages, Dee led the design and experience for all aspects of Virgin Atlantic from airport lounges to aircrafts, earning the airline a multitude of awards in both design and service. Having worked with Virgin Atlantic for more than 16 years, she led most of the airlines innovative successes, including the Upper Class Wing, Clubhouses and the famed

£105M Upper Class Cabin and Seat. As an expert in design and smart disruption of business, following her time with Virgin Atlantic, Dee spent many years running her own consultancy agency, Decide. As an independent consultant she worked across the technology, hospitality and banking sectors, using her unique understanding of brand, design and service to create differentiated customer experience.

Originally from Brighton, U.K., Dee now resides in Miami Beach but splits her time frequently between New York, the U.K. and Italy. Dee received her Bachelor of Science degree in Industrial Design from Brunel University. Dee has a passion for travel and discovering new places across the globe. While in Miami Beach, Dee enjoys quiet time with her labrador retriever, yoga and cocktails on the beach. While in the Brighton, U.K., Dee can be found galloping across the Sussex Downs on horseback with a smile from ear to ear.

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