Conference Program Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Marketing To Family Travelers: Trends, Challenges and Opportunities

  • Nancy Schretter (Founder & Managing Editor, President, Family Travel Network, Beacon Group Holdings, Inc.)
  • Steve Hirshan (Senior Vice President, Sales Support, Avoya Travel)
  • Gordon Ho (Senior Vice President, Global Marketing & North America Sales, Princess Cruises)
  • Bonnie Levengood (Senior Vice President, Marketing, MSC Cruises USA)
Location: Palm Ballroom B
Pass Type: VIP All Access Pass, Conference Pass, Cruise Line Pass, Speaker Pass - Get your pass now!
Session Type: Conference Session
Sectors: Design & Ship Interiors, Destinations, Entertainment & Amusements, Environmental & Health, Food & Beverage, Hotel Operations, Information Technology, Retail / Retail Services, Safety & Security, Ship Equipment, Shipyards, Shipbuilding & Refurbishment, Wellness, Ship Services
Recording: TBD

Millennial family travel and multigenerational travel are two of the bright spots in today’s leisure travel market. Both family travel and multigenerational travel offer significant opportunities for the cruise industry as well. During this session, our panel of experts will explore:

  • The Market - How demographics, behaviors, vacation preferences and relevant trends are changing how families travel and make vacation decisions.
  • Product Innovations - How cruise lines are catering to family and multi-generational vacationers with innovative ship features, technologies, experiences, activities and partnerships.
  • Creative Marketing and Sales Strategies – How cruise lines and travel agents are reaching and winning over today’s multiple family travel decision makers with new marketing and sales initiatives, multi-channel branded storytelling, sales programs and other approaches.
  • The Future Outlook for Family Cruising – How cruise industry stakeholders are planning to successfully engage and convert a greater share of tomorrow’s family travelers.