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Millennial family travel and multigenerational travel are two of the bright spots in today’s leisure travel market. Both family travel and multigenerational travel offer significant opportunities for the cruise industry as well. During this session, our panel of experts will explore:
The Market - How demographics, behaviors, vacation preferences and relevant trends are changing how families travel and make vacation decisions.
Product Innovations - How cruise lines are catering to family and multi-generational vacationers with innovative ship features, technologies, experiences, activities and partnerships.
Creative Marketing and Sales Strategies – How cruise lines and travel agents are reaching and winning over today’s multiple family travel decision makers with new marketing and sales initiatives, multi-channel branded storytelling, sales programs and other approaches.
The Future Outlook for Family Cruising – How cruise industry stakeholders are planning to successfully engage and convert a greater share of tomorrow’s family travelers.