Conference Program Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Innovation Case Study #2 – Transforming Consumer Travel Experiences into Brand Stories

Speaker:
  • Joyce Arbucias (Creative Producer, Creative Director, Partner, Imagination House)
Location: Grand Ballroom
Pass Types: VIP All Access Pass, Conference Pass, Cruise Line Pass, Speaker Pass, Exhibitor Pass, Show Floor Only Pass - Get your pass now!
Session Type: Cruising Innovations Theater
Sectors: Entertainment & Amusements, Information Technology
Recording: TBD

“Travelling…it leaves you speechless, then turns you into a storyteller.”~Ibn Battuta

Families, Millennials, Couples, Seniors…all want something different in their vacation experience. With the right toolbox, we can help each guest create their own fantastic vacation story, and they'll become a natural extension of your marketing team.

Anticipating these different vacation dreams, the cruise lines and their shoreside and port partners, can collaborate and create opportunities for special memories and unique experiences; whether onboard, on excursions, or when exploring ports of call.

So, how do we help the guests create their own perfect vacation story? A blend of technology driven tools and more simple, analog experiences can be combined to appeal to each guest’s specific interests. In other words, they should feel their vacation was perfectly designed just for them.

When we do this right, amazing moments are shared through social media postings, photos, and the great water cooler stories told when the guest gets home. Ultimately, our best marketing tools are memories shared by a friend or colleague, about the “best vacation they ever had”.

Areas of focus:

  • Asking questions and identifying opportunities
  • Creating authentic cultural experiences
  • Interest-specific maps and planning tools
  • Photos and Photo opportunities
  • Technology from Apps to AR