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This two-part session delivers visionary advice from a business futurist on how you and your company can adapt to tackle major industry changes, followed by a roundtable panel of cruise industry veterans exploring the future of cruising.
Part I - What Makes Great Companies Go Bad and How Great Managers Remake Them 1:00pm-1:40pm One of the most common business phenomena is also one of the most perplexing: when successful companies face big changes, they often fail to respond effectively. Most leading businesses owe their prosperity to a fresh competitive formula - a distinctive combination of strategies, relationships, processes, and values that sets them apart from the crowd. But when changes occur in a company's markets, the formula that brought success instead brings failure. Our business futurist will offer practical advice for avoiding active inertia and staying ahead of the curve.
Part II - Roundtable Spotlight - Attracting the Consumer of Tomorrow Panel 1:40pm-2:15 pm A seasoned panel of cruise industry veterans explore ways the industry is hard at work to identify what future cruisers will expect, tangible ways the industry is working together to attract non-cruisers to cruising vacations, and what cruise lines will need to do in order to keep up with and attract the next generation of travelers.