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Rick Sasso is a seasoned cruise line executive with nearly 50 years of cruise industry experience on his back. During the last 13 years, as Chairman of MSC Cruises USA Rick has focused on growing the presence of Europe’s number one cruise line in North America and the Caribbean. In this session, Rick will walk the audience through the cruise industry’s remarkable growth over the last five decades and share some of his career’s highlights and most memorable moments that he has experienced throughout this time. He will particularly look at how the cruise industry has evolved, from a small category of holiday takers to an ever expanding mainstream holiday for guests across the globe. Among other things, we will focus on the evolution of cruise ships, product, itineraries, and demographics.